I spent a year leading campus marketing for Bumble in New York. I managed a team of 7 and we were responsible for making the brand visible on college campuses and across the city. That meant events, street teams, brand partnerships, and social content. We ran 3+ activations per month.
My average results per event:
40+ app downloads
20+ program signups
3-5 brand partners
We hosted large-scale events for Bumble users and brand partners. Bar takeovers, launch parties, campus activations. My job was end-to-end: venue coordination, partner management, promotion, and running things on-site.
My average results per event:
40+ app downloads
20+ program signups
3-5 brand partners
We partnered with 15+ brands over the year for co-hosted events and giveaways.