Nomina is a fintech startup that builds trading tools for crypto. I joined during my sophomore year as an office manager and spent nearly four years growing with the company. I’ve worked across marketing, community, partnerships, and customer success. Here are a few of my favorite projects I owned.
Styled by Nomina (TOKEN 2049, SINGAPORE)
Token2049 is one of the biggest crypto conferences in the world. The challenge was standing out without a massive budget.
I pitched the idea of going small and intentional. Instead of a 300-person open bar event, we hosted ~20 influencers at a luxury salon for a beauty event. Attendees received any luxury hair service, as well as local beauty goodies & drinks.
I pitched the idea of going small and intentional. Instead of a 300-person open bar event, we hosted ~20 influencers at a luxury salon for a beauty event. Attendees received any luxury hair service, as well as local beauty goodies & drinks.
I owned the entire event end-to-end. From sourcing and vetting influencers, coordinating logistics, managing vendors, and running the event on the ground in Singapore. I led the creative vision for the entire activation, concepting the visual system, merch, and physical details, and working closely with our designer to execute a cohesive, high-touch brand experience across every touchpoint.
Results: 20 guests → 121,655 X impressions, 633 mentions, 2,238 likes, 120 reposts; significantly outperforming typical large-scale event ROI on a fraction of the budget.
Results: 20 guests → 121,655 X impressions, 633 mentions, 2,238 likes, 120 reposts; significantly outperforming typical large-scale event ROI on a fraction of the budget.
Microchipped Nails w/ Nomina Branding
Custom Mirror Selfie Mirror
Gift Boxes from Local Singaporean Beauty Brand
Event Salon Station
Gift Boxes from Local Singaporean Beauty Brand
Event Stickers
Custom Drink List
Nomina Launch Party (TOKEN 2049, SINGAPORE)
Full Merch Finals
Holographic Hoodie Design
One of the Tee Shirt Variations
One of the Tee Shirt Variations
Physical Handouts for Tables
Custom Launch Party Mirror Selfie
Variations of Invitation
Variations of Invitation
Stickers
Our second event at Token2049 was Nomina’s launch party, celebrating our rebrand from Omni to Nomina.
I partnered closely with our Marketing Lead to shape the creative direction for the event, including the invitation, mirror selfie stickers, and the full merch program.
Working hand in hand with our designer, I helped concept and refine four t-shirt variations and one sweatshirt, ensuring the merch felt intentional, wearable, and true to the new brand.
Leading the creative process behind this was one of the most rewarding moments of my career so far. Being able to see the items from mock up to physically in my hands, was unforgettable.
I partnered closely with our Marketing Lead to shape the creative direction for the event, including the invitation, mirror selfie stickers, and the full merch program.
Working hand in hand with our designer, I helped concept and refine four t-shirt variations and one sweatshirt, ensuring the merch felt intentional, wearable, and true to the new brand.
Leading the creative process behind this was one of the most rewarding moments of my career so far. Being able to see the items from mock up to physically in my hands, was unforgettable.
